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Freedom of Mind Resource Center

Based on research and theory by Robert Jay LiftonMargaret SingerEdgar ScheinLouis Jolyon West, and others who studied brainwashing in Maoist China as well as cognitive dissonance theory by Leon Festinger, Steven Hassan developed the BITE Model to describe the specific methods that cults use to recruit and maintain control over people.  “BITE” stands for Behavior, Information, Thought, and Emotional control.